Accunia: an UNPRI signatory

United Nations of Principles for Responsible Investment’

By signing the internationally recognized UNPRI principles, Accunia is committed to supporting a more sustainable financial system.

Responsible Investing is an attempt to incorporate ‘Environmental, Social & Governance’ (ESG) factors into investment decisions and thereby is an effort to generate sustainable long-term returns by trying to avoid the black sheep in the flock.

Responsible Investing is a holistic approach to the investment universe, which argues that in the long-term it results in added value to the financial outcome, if socially responsible investing (SRI) parameters are included in the ongoing investment process.

An integrated ESG process is today a prerequisite for a major part of the investment community and therefore an important selection criterion for many institutional and private investors, as ESG processes are often correlated with and historically has presented a higher ROI over time.

Upon signing the UNPRI principles, Accunia agrees to periodically produce a report on our responsible investment activities. The purpose of this is to improve international transparency with regards to our investments.

The PRI is the world’s leading proponent of responsible investment. It works to understand the investment implications of environmental, social and governance (ESG) factors and to support its international network of investor signatories in incorporating these factors into their investment and ownership decisions. The PRI acts in the long-term interests of its signatories of the financial markets and economies in which they operate and ultimately of the environment and society as a whole.

The PRI is truly independent. It encourages investors to use responsible investment to enhance returns and better manage risks, but does not operate for its own profit. It engages with global policymakers but is not associated with any government. It is supported by, but not part of, the United Nations.

Accunia supports the 17 United Nations global sustainable development goals (SDG) through Goodwings

These goals, also known as the Global Goals, aim to create a sustainable future. The goals focus on eradicating hunger, poverty, and inequality, protecting the environment, and promoting peace.

Accunia makes Social Impact Donation by supporting CARCEL with purchase of new knitting machines in Peru

CARCEL is a Danish Fashion Brand, which employs women in prisons in Peru and Thailand.

Through new skills and decent wages, the women can support themselves and their families, while they are in jail and save for a better future.

The materials come from and are produced locally – Alpaca wool in Peru and silk in Thailand.

The company cooperates with the authorities in both countries

 CARCEL supports Global Goals No. 5, 8 & 12.


At Accunia, we try to find purpose in everything we do, and Goodwings has given us the possibility to help others every time we travel.

Every time Accunia books hotels via Goodwings, a portion of their commission goes towards one of their NGO partners. These partners each work towards achieving one or more of the Global Goals – thereby strengthening our efforts for a sustainable future.

Each year, we are provided with an Impact Report from Goodwings documenting the extent and result of the effort.

Each time Accunia books hotels with Goodwings, a portion of Goodwings commission goes towards one of the NGO partners of our choice – without any extra costs, because the NGO partners deliver the marketing efforts for Goodwings.

These partners each work towards achieving one or more of the Global Goals.

Accunia has chosen to support Global Goal number 12, 14 & 15 through the NGO ‘Plastic Change’

Whilst plastic is fundamental to everyday life, plastic waste poses significant reputational risks, particularly for the food, beverage and retail sectors.

Increasing regulation means that companies need to be ready to respond to the growing plastic-related legal requirements.

With 8 million tons of plastic entering the ocean annually, and growing evidence of micro plastic entering the food chain, seafood companies and consumers are also at risk.